Simply Gum

Our Boston University Portfolio course tasked us with a challenge: to make people switch to Simply Gum, an alternative to your regular chewing gum that’s made of all-natural products and chicle tree sap. To highlight its qualities and all-natural ingredients, we put the gum in a more familiar perspective.

Our work earned us a Student Merit Award at the 62nd Hatch Awards.

Copy and Concept by Alberto Aizenman

Art by Ken Wu