RPA Social

At RPA, I worked with a partner to concept and execute social media content that showcased the agency’s culture, values, and creative work. From celebrating cultural moments to giving behind-the-scenes looks at major campaigns, it was a chance to help reflect the agency’s personality and creativity. The work was posted on the agency’s LinkedIn and Instagram pages.

Valentine’s Day Internship Recruitment

Black History Month

We used the momentum of the latest Apartments.com campaign to create a social post that highlighted the media and strategy teams behind the scenes. The goal was to celebrate their work and show how smart planning helps great creative find its audience.

Checking in with Hispanic Gen-Z

I was part of a creative team tasked with promoting an RPA research initiative on how to effectively market to Hispanic Gen-Z. We brought the insights to life through a series of fun, fast-paced, social-media friendly videos featuring our own RPAers.

The Media Behind the Magic

CD: Marlon Hernandez

Copy: Alberto Aizenman

Art: Sydney Avery