ampm

At RPA, I had the opportunity to contribute to the brand campaign for ampm, the convenience store chain known for having Too Much Good Stuff®. I worked across radio, TV, and digital platforms—writing scripts, developing concepts, and translating key creative into Spanish to reach a wider audience while staying true to the brand’s playful voice.

ampm x MLB

I had the chance to write and direct English and Spanish-language radio spots for ampm in collaboration with the LA Dodgers and the Seattle Mariners. From playful scriptwriting to voiceover direction, I helped bring ampm’s irreverent flavor to life for Spanish-speaking baseball fans.

Written and Directed by me:

Written only:

ampm: Crave-venience (will update this section as soon as campaign goes live!)

As part of ampm’s new Crave-venience campaign—a celebration of the perfect collision between bold cravings and everyday convenience—I contributed copy and Spanish translations across TV, radio, digital, and in-store. From concept to execution, I helped shape messaging that was as flavorful and unexpected as the snacks themselves.

Go Long for Honda